No need for gut feeling anymore
June 26, 2020

No need for gut feeling anymore

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Experimentation (Testing)
  • Personalization
  • Dynamic Widget Library

Overall Satisfaction with AB Tasty

We starting working with AB Tasty a few months ago with the Marketing department. The ease of use makes it really accessible to set up a test without any help. We are already seeing the results of the ab test that we did. The support of AB Tasty is great. They work with you towards your goals and are proactive in thinking with you. After their training, you are fully ready to start to make your customer journey even better.

I would definitely recommend AB Tasty for their software and their support!
  • Support
  • The variation software
  • The ease of use
  • If you have many different websites, it takes a bit of managing
  • Increase of conversions
  • Lower bounce rate
  • More control on your website
  • Providing informational banners during Covid-19
  • Imporved customer experience
The support is great! You have your own product specialist. She or he will show you the tool and brainstorm once in a while with you about the upcoming tests. If you don't know how to do something or want an extra check, they will help you straight away!
  • ContentSquare
Integration was simple but it isn't a great union. Would be great if they make the integration more in-depth.
Privy showed our websites down and was very limited. It's great to be able to use ab tests and have more options without loss of speed
Ideal software to have great and profitable a/b tests. We have done several a/b tests now and already seeing the results. No longer rely on gut feelings but now have proof with data!

AB Tasty Feature Ratings

a/b experiment testing
Split URL testing
Multivariate testing
Multi-page/funnel testing
Mobile app testing
Not Rated
Advanced code editor
Page surveys
Not Rated
Preview mode
Experiment scheduler
Client-side tests
Standard visitor segmentation
Behavioral visitor segmentation
Traffic allocation control
Website personalization
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Conversion tracking
Goal tracking
Test reporting
Results segmentation
Experiments results dashboard