No need for gut feeling anymore
Anonymous | TrustRadius Reviewer
June 26, 2020

No need for gut feeling anymore

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Client-side

Modules Used

  • Experimentation (Testing)
  • Personalization
  • Dynamic Widget Library

Overall Satisfaction with AB Tasty

We starting working with AB Tasty a few months ago with the Marketing department. The ease of use makes it really accessible to set up a test without any help. We are already seeing the results of the ab test that we did. The support of AB Tasty is great. They work with you towards your goals and are proactive in thinking with you. After their training, you are fully ready to start to make your customer journey even better.

I would definitely recommend AB Tasty for their software and their support!
  • Support
  • The variation software
  • The ease of use
  • If you have many different websites, it takes a bit of managing
  • Increase of conversions
  • Lower bounce rate
  • More control on your website
  • Providing informational banners during Covid-19
  • Imporved customer experience
Without coding knowledge, anyone can make a simple a/b test. Only when you want specific things like search bar a/b testing, filters you miss the tools. You will need to get server-side testing for that part. I think when only using client-side testing you will miss a few features, but the user experience is great. You can easily show your ideas and launch them in a day.
The support is great! You have your own product specialist. She or he will show you the tool and brainstorm once in a while with you about the upcoming tests. If you don't know how to do something or want an extra check, they will help you straight away!
  • ContentSquare
Integration was simple but it isn't a great union. Would be great if they make the integration more in-depth.
Privy showed our websites down and was very limited. It's great to be able to use ab tests and have more options without loss of speed
Ideal software to have great and profitable a/b tests. We have done several a/b tests now and already seeing the results. No longer rely on gut feelings but now have proof with data!

AB Tasty Feature Ratings

a/b experiment testing
9
Split URL testing
10
Multivariate testing
9
Multi-page/funnel testing
9
Mobile app testing
Not Rated
Advanced code editor
7
Page surveys
Not Rated
Preview mode
8
Experiment scheduler
7
Client-side tests
10
Standard visitor segmentation
9
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Conversion tracking
9
Goal tracking
9
Test reporting
10
Results segmentation
5
Experiments results dashboard
7