"Act-On is an easy-to-use automation tool that can handle many tasks."
Act-On's interface offers more functionality and flexibility. Simple to use requires no coding knowledge to use or navigate. It provides …
Act-On
Act-On Software
Starting at $900 per month (starts at 2,500 active contacts)
View PricingOverview
Recent Reviews
Awards
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Top Rated
2020
Popular Features
View all 26 featuresWYSIWYG email editor (112)
9.4
94%
List management (111)
9.0
90%
Standard reports (112)
8.7
87%
Email deliverability reporting (220)
8.7
87%
Reviewer Pros & Cons
View all pros & cons
Sourov K Chowdhury
Database Software Engineer
Best Web Design Ltd. (Information Technology & Services, 11-50 employees)Video Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Act-On, and make your voice heard!
Pricing
View all pricingProfessional
$900
Cloud
per month (starts at 2,500 active contacts)
Enterprise
$2,000
Cloud
per month ( starts at 2,500 active contacts)
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttp://www.act-on.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features Scorecard
Email & Online Marketing
9.0
90%
Lead Management
9.3
93%
Campaign Management
8.0
80%
Social Media Marketing
9.2
92%
Reporting & Analytics
8.9
89%
Platform & Infrastructure
9.0
90%
Product Details
What is Act-On?
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
Act-On Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Email Marketing
- Supported: Lead Scoring
- Supported: Website Visitor Tracking
- Supported: Automated Programs (Trigger & Drip Campaigns)
- Supported: Social Publishing
- Supported: Reporting & Analytics
- Supported: SEO
- Supported: Forms
- Supported: Events & Webinars
Act-On Screenshots
Act-On Video
Meet Act-On Software, Your Growth Marketing Automation Solution
Act-On Downloadables
Act-On Integrations
- GoTo Meeting
- NetSuite ERP
- Pipeliner CRM
- Salesforce.com
- Webex Meetings
- BrightInfo
- DialogTech
- GoTo Webinar
- Oktopost
- ON24
- SnapApp, by Uberflip
- Vidyard
- Litmus
- Sugar Sell (SugarCRM)
- Salesforce Marketing Cloud Interaction Studio
- Microsoft Dynamics 365
- PowerDialer for Salesforce
- from XANT (formerly InsideSales.com)
- Go To Meeting / WebEx
Act-On Competitors
Act-On Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 29% |
| Mid-Size Companies (51-500 employees) | 67% |
| Enterprises (more than 500 employees) | 4% |
Act-On Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Available Internationally |
| Supported Languages | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |
Comparisons
View all alternatives
Frequently Asked Questions
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
What are Act-On's top competitors?
What is Act-On's best feature?
Reviewers rate WYSIWYG email editor and Lead nurturing and Lead scoring and grading highest, with a score of 9.4.
Who uses Act-On?
The most common users of Act-On are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.
Reviews and Ratings
(401)
Reviews
(1-23 of 23)- Popular Filters
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November 29, 2015
Act-On - Fantastic people
November 24, 2015
A great product and a great company to work with.
September 08, 2015
Act-On - Marketing Automation for the Small Business
August 17, 2015
Fantastic product!
June 16, 2015
Act-On Software = Great Results!
June 16, 2015
Strong product but survey module is weak.
April 29, 2015
Bridging the GAP between Sales & Marketing
December 04, 2014
Social media integration not fleshed out.
November 26, 2014
Act-On - great for one-man-bands like me
November 23, 2014
Agency version allows us to use with multiple clients.
October 06, 2014
Experience with Act-On use for email campaigns and inbound contact/lead capture from website traffic
October 15, 2013
Marketing Automation That Isn't Overkill for Your Department
October 02, 2013
Act-On has transformed our sales and marketing.
March 18, 2013
Would like more form customizability.
March 18, 2013
Great, but CRM integration could be better.
March 15, 2013
First-rate tool. Excellent client service.
March 14, 2013
Fantastic product has really made an impact.
March 12, 2013
Highly recommended for email automation.
March 12, 2013
Tracking and analytics spot-on.
January 02, 2013
Good starter marketing automation product.
