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Act-On Reviews

371 Ratings
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Score 7.4 out of 100
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Reviews (1-23 of 23)

Prabal Roy | TrustRadius Reviewer
October 06, 2014

Experience with Act-On use for email campaigns and inbound contact/lead capture from website traffic

Prabal Roy
Score 10 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

10
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective.
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Katherine Pomfret | TrustRadius Reviewer
October 02, 2013

Act-On has transformed our sales and marketing.

Katherine Pomfret
Score 10 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

9
If you are using Salesforce, then obviously if your Salesforce account is full of dud info, then it's going to feed through. Luckily the de-dupe, bad email, hard bounce and opt-out tools Act-On offer have enabled us to vastly improve on what was in Salesforce (which was not managed by me, but Sales team).
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Vinny Poliseno | TrustRadius Reviewer
January 02, 2013

Good starter marketing automation product.

Vinny Poliseno
Score 9 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

9
I was able to get all the integration done myself. I wasn't terribly hard but you needed to make sure you were following their instructions...it wasn't as easy as downloading their API connect then allowing it within your environment there was some additional customization that was needed once you had the API connected.
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Anonymous | TrustRadius Reviewer
August 17, 2015

Fantastic product!

Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

9
There were no issues. Cloud based program, so we were up and running very quickly on the system.
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Anonymous | TrustRadius Reviewer
December 04, 2014

Social media integration not fleshed out.

Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

10
The on-boarding process is brilliant. They have fantastic demo videos, an extensive knowledge-base, and weekly live training sessions that helped us get up to speed in record time.
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Anonymous | TrustRadius Reviewer
March 12, 2013

Tracking and analytics spot-on.

Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

Difficult to get started. At the begining we had an issue with forms and how they explain iframe in some of our data. This took an extra day.
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Act-On Scorecard Summary

Likelihood to Recommend (371)
7.4
Likelihood to Renew (112)
8.9
Usability (32)
9.1
Availability (14)
9.1
Performance (13)
8.2
Support Rating (39)
7.3
In-Person Training (4)
8.7
Online Training (16)
9.3
Implementation Rating (22)
8.6
Product Scalability (1)
9.1

Feature Scorecard Summary

WYSIWYG email editor (108)
7.4
Dynamic content (88)
6.9
Ability to test dynamic content (88)
7.1
Landing pages (104)
7.5
A/B testing (91)
7.2
Mobile optimization (99)
8.1
Email deliverability reporting (108)
8.1
List management (107)
8.4
Triggered drip sequences (84)
8.3
Lead nurturing (100)
8.3
Lead scoring and grading (100)
8.1
Data quality management (99)
7.1
Automated sales alerts and tasks (91)
7.7
Calendaring (8)
6.8
Event/webinar marketing (72)
8.2
Social sharing and campaigns (66)
6.5
Social profile integration (60)
6.1
Dashboards (105)
7.1
Standard reports (108)
7.4
Custom reports (80)
6.3
API (63)
7.0
Role-based workflow & approvals (67)
7.6
Customizability (85)
7.1
Integration with Salesforce.com (62)
8.3
Integration with Microsoft Dynamics CRM (32)
8.4
Integration with SugarCRM (26)
8.8

About Act-On

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing. We spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn your data into substance you can act-on.

Our customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives. What’s the one common denominator? The success they achieve with Act-On.

Categories:  Marketing Automation

Act-On Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureEmail Marketing
Has featureLead Scoring
Has featureWebsite Visitor Tracking
Has featureAutomated Programs (Trigger & Drip Campaigns)
Has featureSocial Publishing
Has featureReporting & Analytics
Has featureSEO
Has featureForms
Has featureEvents & Webinars

Act-On Screenshots

Act-On Integrations

Act-On Competitors

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required
EditionPricing DetailsTerms
Professional$900per month (starts at 2,500 active contacts)
Enterprise$2,000per month ( starts at 2,500 active contacts)

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
29%
Mid-Size Companies (51-500 employees)
67%
Enterprises (> 500 employees)
4%

Act-On Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Act-On Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Available Internationally
Supported Languages: English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew