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Act-On Reviews

377 Ratings
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Score 7.2 out of 100
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Reviews (1-23 of 23)

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September 08, 2015

Act-On - Marketing Automation for the Small Business

David Wank, DMD | TrustRadius Reviewer
David Wank, DMD
Score 7 out of 10
Vetted Review
Reseller
Review Source

Implementation Rating

9
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
Read David Wank, DMD's full review
October 06, 2014

Experience with Act-On use for email campaigns and inbound contact/lead capture from website traffic

Prabal Roy | TrustRadius Reviewer
Prabal Roy
Score 10 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

10
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective.
Read Prabal Roy's full review
October 02, 2013

Act-On has transformed our sales and marketing.

Katherine Pomfret | TrustRadius Reviewer
Katherine Pomfret
Score 10 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

9
If you are using Salesforce, then obviously if your Salesforce account is full of dud info, then it's going to feed through. Luckily the de-dupe, bad email, hard bounce and opt-out tools Act-On offer have enabled us to vastly improve on what was in Salesforce (which was not managed by me, but Sales team).
Read Katherine Pomfret's full review
January 02, 2013

Good starter marketing automation product.

Vinny Poliseno | TrustRadius Reviewer
Vinny Poliseno
Score 9 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

9
I was able to get all the integration done myself. I wasn't terribly hard but you needed to make sure you were following their instructions...it wasn't as easy as downloading their API connect then allowing it within your environment there was some additional customization that was needed once you had the API connected.
Read Vinny Poliseno's full review
June 16, 2015

Strong product but survey module is weak.

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

10
With a little time invested in implementation, we were up and running within an afternoon that included our integration with other software programs.
Read this authenticated review
August 17, 2015

Fantastic product!

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

9
There were no issues. Cloud based program, so we were up and running very quickly on the system.
Read this authenticated review
December 04, 2014

Social media integration not fleshed out.

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

10
The on-boarding process is brilliant. They have fantastic demo videos, an extensive knowledge-base, and weekly live training sessions that helped us get up to speed in record time.
Read this authenticated review
March 12, 2013

Highly recommended for email automation.

Anonymous | TrustRadius Reviewer
Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

9
Heard feedback that implementation went well. Act-On implemented it and then gave us a walk-through.
Read this authenticated review
March 12, 2013

Tracking and analytics spot-on.

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Implementation Rating

Difficult to get started. At the begining we had an issue with forms and how they explain iframe in some of our data. This took an extra day.
Read this authenticated review

Act-On Scorecard Summary

Likelihood to Recommend (377)
7.2
Likelihood to Renew (112)
8.9
Usability (32)
9.1
Availability (28)
9.1
Performance (26)
8.2
Support Rating (78)
7.3
In-Person Training (4)
8.7
Online Training (16)
9.3
Implementation Rating (44)
8.6
Product Scalability (1)
9.1

Feature Scorecard Summary

WYSIWYG email editor (108)
7.4
Dynamic content (88)
7.0
Ability to test dynamic content (88)
7.2
Landing pages (104)
7.6
A/B testing (91)
7.3
Mobile optimization (99)
8.2
Email deliverability reporting (216)
8.2
List management (107)
8.6
Triggered drip sequences (84)
8.2
Lead nurturing (100)
8.3
Lead scoring and grading (100)
8.1
Data quality management (99)
7.1
Automated sales alerts and tasks (91)
7.5
Calendaring (8)
6.8
Event/webinar marketing (72)
8.2
Social sharing and campaigns (66)
6.4
Social profile integration (60)
5.8
Dashboards (105)
7.2
Standard reports (108)
7.5
Custom reports (80)
6.3
API (63)
6.9
Role-based workflow & approvals (67)
7.6
Customizability (85)
7.1
Integration with Salesforce.com (62)
8.3
Integration with Microsoft Dynamics CRM (32)
8.4
Integration with SugarCRM (26)
8.8

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Categories:  Email Marketing,  Marketing Automation

Act-On Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Lead Management Features

Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks

Campaign Management Features

Has featureEvent/webinar marketing

Social Media Marketing Features

Has featureSocial sharing and campaigns
Has featureSocial profile integration

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM
Additional Features
Has featureEmail Marketing
Has featureLead Scoring
Has featureWebsite Visitor Tracking
Has featureAutomated Programs (Trigger & Drip Campaigns)
Has featureSocial Publishing
Has featureReporting & Analytics
Has featureSEO
Has featureForms
Has featureEvents & Webinars

Act-On Screenshots

Act-On Downloadables

Act-On Integrations

GoToMeeting, NetSuite ERP, Pipeliner CRM, Salesforce.com, Cisco Webex Meetings, BrightInfo, DialogTech, GoToWebinar, Oktopost, ON24, SnapApp, Vidyard, Litmus, Sugar Sell (SugarCRM), PowerDialer for Salesforce, from XANT (formerly InsideSales.com), Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys), Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Go To Meeting / WebEx

Act-On Competitors

Act-On Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required
EditionPricing DetailsTerms
Professional$900per month (starts at 2,500 active contacts)
Enterprise$2,000per month ( starts at 2,500 active contacts)

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
29%
Mid-Size Companies (51-500 employees)
67%
Enterprises (> 500 employees)
4%

Act-On Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Act-On Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:Available Internationally
Supported Languages: English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew