About TrustRadius Scoring
Score 8.3 out of 100
Act-On Software


Recent Reviews

Our team loves Act-On!

10 out of 10
April 20, 2021
Act-On has helped us grow our brand in a variety of ways. With Act-On, we are able to deliver extremely account-based and customizable …
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one woman show

9 out of 10
December 13, 2019
Act-On is used by our marketing department to sell and inform our customers across the country. Act-On allows us to stay in contact with …
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Act-On review

10 out of 10
September 25, 2019
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently …
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A great marketing tool

6 out of 10
May 11, 2019
Act-On is used by several departments. We use it for outbound and inbound marketing purposes. We also use it to score leads coming in for …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features

WYSIWYG email editor (112)


List management (111)


Standard reports (112)


Email deliverability reporting (220)


Reviewer Pros & Cons

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Video Reviews

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per month (starts at 2,500 active contacts)



per month ( starts at 2,500 active contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Social Media Marketing


Reporting & Analytics


Platform & Infrastructure


Product Details

What is Act-On?

Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.

The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.

Act-On Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Email Marketing
  • Supported: Lead Scoring
  • Supported: Website Visitor Tracking
  • Supported: Automated Programs (Trigger & Drip Campaigns)
  • Supported: Social Publishing
  • Supported: Reporting & Analytics
  • Supported: SEO
  • Supported: Forms
  • Supported: Events & Webinars

Act-On Screenshots

Activity History - Easily view the online actions and behaviors taken by your buyers and customersList Segmentation - Segmentation made simple - segment using behavioral, demographic and/or firmographic dataAct-On Connectors - Connect Act-On to your sales and martech applicationsQuickstart Page - Start your marketing automation journeyAutomated Program - Create custom buyer journeys with Act-On's Automated ProgramsLanding Page Composer - Create beautifully designed landing pages with a drag and drop function

Act-On Video

Meet Act-On Software, Your Growth Marketing Automation Solution

Act-On Downloadables

Act-On Integrations

Act-On Competitors

Act-On Customer Size Distribution

Small Businesses (1-50 employees)29%
Mid-Size Companies (51-500 employees)67%
Enterprises (more than 500 employees)4%

Act-On Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew


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Frequently Asked Questions

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

What is Act-On's best feature?

Reviewers rate WYSIWYG email editor and Lead nurturing and Lead scoring and grading highest, with a score of 9.4.

Who uses Act-On?

The most common users of Act-On are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.


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Companies can't remove reviews or game the system. Here's why
David Wank, DMD | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Review Source
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
Prabal Roy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective.
Katherine Pomfret | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you are using Salesforce, then obviously if your Salesforce account is full of dud info, then it's going to feed through. Luckily the de-dupe, bad email, hard bounce and opt-out tools Act-On offer have enabled us to vastly improve on what was in Salesforce (which was not managed by me, but Sales team).
Vinny Poliseno | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I was able to get all the integration done myself. I wasn't terribly hard but you needed to make sure you were following their wasn't as easy as downloading their API connect then allowing it within your environment there was some additional customization that was needed once you had the API connected.