Act Fast To Get Your Act-On
October 16, 2014

Act Fast To Get Your Act-On

John Bersentes | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

2014

Modules Used

  • Basic

Overall Satisfaction with Act-On

We are using Act-On within TMP Government a wholly owned division of TMP Worldwide Advertising & Communications LLC.

Pros

  • Email Marketing
  • Landing Page Design, Development, and Deployment as well as tracking and social sharing
  • Metrics and Analytics
  • Integration with Website for tracking visitors and lead scoring

Cons

  • Social Sharing and LinkedIn Group Moderated Posts Status if pushing out to multiple groups.
  • Database Queries could be more user friendly
  • Increase pipeline visibility in terms of lead scoring
  • Excellent way to engage customers and drive SEO rankings
  • Helped to drive users to webinars and related media for content marketing campaigns
Found Act-On to be much more user friendly for the tasks and objectives we set out for our business requirements.
Customer support was very proactive and implementation was a breeze.
Use of Act-On for government clients as needing to be compliant to the paper work reduction act could be problematic should the need to address use of cookie based tracking warrant consideration. For commercial users that wish to leverage the benefits of an inbound marketing automation platform - it is solid and the flexible monthly terms provides a great option for the novice user like myself.

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