Easy to get benefits with Act-On
March 16, 2015

Easy to get benefits with Act-On

Steve Wilson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Online

Modules Used

  • Content, Inbound, Outbound, Automation

Overall Satisfaction with Act-On

Act-On is used as a tool to promote the cross-sell of software to new clients. As clients come on board we use the content and marketing automation platforms to promote complimentary products.

Pros

  • I love the website prospector, this allows me to understand who is watching, what they are looking at, and importantly, how many staff from each organization have visited.
  • The webinar functionality allows me to build an audience and integrate with our WebEx account.
  • The support offered throughout implementation and ongoing account management is fantastic.

Cons

  • I think there could be greater use of email and landing page templates, although this has been improved in latest release (still in Beta)
  • We have grown revenue using Act-On without having to employ staff to achieve the same results.
  • The tool helps us to position our brand in a positive light, efficient, helpful, targeted.
  • Allowed us to change quickly as we release new products.
This is the first product i used, it was recommended to me and I jumped straight on it after talking to the team at Act-on
Less than 10,000
Act-On is easy to use, and is providing returns for my business.
If you are looking for an agile product that can quickly adapt to your needs, Act-On is a great choice. I had limited knowledge of marketing automation tools prior to this engagement, but the intuitive software and excellent support has made it easy.

Act-On Feature Ratings

9.0
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
9.8
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
9.0
Calendaring
8
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.7
Dashboards
10
Standard reports
10
Custom reports
9
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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