Overall Satisfaction with Act-On
Act-On is used as a tool to promote the cross-sell of software to new clients. As clients come on board we use the content and marketing automation platforms to promote complimentary products.
- I love the website prospector, this allows me to understand who is watching, what they are looking at, and importantly, how many staff from each organization have visited.
- The webinar functionality allows me to build an audience and integrate with our WebEx account.
- The support offered throughout implementation and ongoing account management is fantastic.
- I think there could be greater use of email and landing page templates, although this has been improved in latest release (still in Beta)
- We have grown revenue using Act-On without having to employ staff to achieve the same results.
- The tool helps us to position our brand in a positive light, efficient, helpful, targeted.
- Allowed us to change quickly as we release new products.
This is the first product i used, it was recommended to me and I jumped straight on it after talking to the team at Act-on