Act-On Proves to Be a Winner
Updated February 03, 2016

Act-On Proves to Be a Winner

Eric Kinaitis, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On

Act-On is used by me primarily as an email-marketing tool as well as a form submission tool. It works in conjunction with Salesforce and our existing website. Having used other email marketing tools, I find it easily outclasses much of what I worked with in my past. It is easy to use while still having many additional features that I am still scratching the surface of.
  • Email creation: The ability to design new or re-use existing templates makes Act-On a great improvement over other tools I have used.
  • Reporting: Act-On provides easy to understand reporting tools. It allows me to delve into the analytics of how my sends perform.
  • Import ease: The ability to import the data that I use for some my sends is highly intuitive.
  • At times, there are almost too many features to manage. I know there is more that I can do with Act-On, but I have only so much time in the day. I don't have too much time to explore.
  • Better tracking of marketing efforts
  • Better insight into lead conversion.
  • Concentri,Coremetrics,Axciom
Act-On has a better user interface and more features. It is also easier to use and the learning curve is much quicker than other tools I have used or evaluated. The reporting is better and the ability to use automated programs is a far cry over other platforms. A great tool overall.
It proves to be an excellent tool. I come across mistakes other email marketers do and think "That wouldn't have happened if you were using Act-On." It's only failing is in what I would call proactive support. There are so many features that occasional efforts to try and educate me on one or the other would be useful.

Act-On Feature Ratings

WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
4
Mobile optimization
9
Email deliverability reporting
8
List management
10
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
5
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Act-On

It is an excellent tool. Support is great to help when I need them. My Success Manager is helpful. You can use as little or as much of the service as your time and needs allow. I have also found them helpful for custom projects.

Act-On Training

Using Act-On

Act-On Reliability

I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.