Act-On has been a pleasure to work with and looking forward to more success to come!
November 17, 2015

Act-On has been a pleasure to work with and looking forward to more success to come!

Joseph Buzzell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is being used by our organization to increase awareness among potential customers. We are a unique industry and are looking for unique ways to share our products and expertise. Act-On fit the bill perfectly by allowing us to implement the program without extensive training for our users. I've learned a lot in using it one year, looking forward to what's in store.
  • Ease of use - the interface is incredibly easy to use.
  • Extensive data reporting - everything we've ever wanted to compare and analyze is readily available with Act-On.
  • Customer support - due to the ease of use I haven't had many questions. But when I do, our Act-On rep is quick to help.
  • Data interpretation - the user interface is very easy, interpreting the results is still easy but the data can be overwhelming. I'm anticipating this to be easier and easier as I get more experienced with Act-On.
  • Marketing money is always hard to track in terms of ROI. This is no different. Most of our business is through distribution so it's hard to tell the ROI of any marketing campaign we perform.
Price, ease of use and customer service put Act-On ahead of Marketo for our business. The interface was easier, the implementation was quicker and the results were easier to track.
As far as I can tell there aren't key questions to answer. It's as simple as, if you have made the commitment to drip marketing and email campaigns, Act-On is for you!

Act-On Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Social sharing and campaigns
10
Social profile integration
9
Dashboards
10
Standard reports
10
Custom reports
9
Customizability
10