Overall Satisfaction with Act-On
Act-On is being used by our organization to increase awareness among potential customers. We are a unique industry and are looking for unique ways to share our products and expertise. Act-On fit the bill perfectly by allowing us to implement the program without extensive training for our users. I've learned a lot in using it one year, looking forward to what's in store.
- Ease of use - the interface is incredibly easy to use.
- Extensive data reporting - everything we've ever wanted to compare and analyze is readily available with Act-On.
- Customer support - due to the ease of use I haven't had many questions. But when I do, our Act-On rep is quick to help.
- Data interpretation - the user interface is very easy, interpreting the results is still easy but the data can be overwhelming. I'm anticipating this to be easier and easier as I get more experienced with Act-On.
- Marketing money is always hard to track in terms of ROI. This is no different. Most of our business is through distribution so it's hard to tell the ROI of any marketing campaign we perform.