Act-On!
November 23, 2015

Act-On!

Alyson Nesvig Purgiel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is our primary marketing tool within our firm. Act-On helps us to easily create, design and send email, landing pages and much more. It is an advanced tool, but easy to use system supporting our segmentation and lead nurturing across a number of different verticals. The integration into our CRM platform was simple and provides valuable information for our sales users.
  • Customizable forms and landing pages to meet our needs.
  • Easy to use importing of lists from CRM and ability to further segment lists.
  • Easy to set up automated programs.
  • Sales user data, needs some improvement on navigation.
  • Subscription center could be more flexible with its format.
  • More dashboards and reports.
  • Better quality leads
  • Better segmented data
  • Ability to better A/B test emails
We had a previous tool, and experienced several issues, including being unable to send emails for many days. We evaluated several other options, all needed to have some integration with our CRM system. Act-On was the tool that met more than the majority of our needs.
When evaluating be sure to provide examples of how your business operates and ask Act-On to provide you with an example of how you can utilize their tool to meet your needs.

Act-On Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
5
Standard reports
5
Custom reports
5
API
8
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated