Act-On!
November 23, 2015
Act-On!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
Act-On is our primary marketing tool within our firm. Act-On helps us to easily create, design and send email, landing pages and much more. It is an advanced tool, but easy to use system supporting our segmentation and lead nurturing across a number of different verticals. The integration into our CRM platform was simple and provides valuable information for our sales users.
Pros
- Customizable forms and landing pages to meet our needs.
- Easy to use importing of lists from CRM and ability to further segment lists.
- Easy to set up automated programs.
Cons
- Sales user data, needs some improvement on navigation.
- Subscription center could be more flexible with its format.
- More dashboards and reports.
- Better quality leads
- Better segmented data
- Ability to better A/B test emails
We had a previous tool, and experienced several issues, including being unable to send emails for many days. We evaluated several other options, all needed to have some integration with our CRM system. Act-On was the tool that met more than the majority of our needs.
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