Software that cares about its customers
November 24, 2015

Software that cares about its customers

Elena Ruchko | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is being used across several departments - sales and marketing mainly. It helps us manage large email lists of sales leads and store them throughout the years; collect email subscribers and send email blasts to them; create forms and send automated email programs to "warm" sales leads. We also use Act-on to integrate it with accounting software and GoToWebinar.
  • Client support.
  • Sending automated email programs.
  • Integration with third party software.
  • Act-on is very powerful and feature-rich, because it offers a wide functionality. So at times you need to be an experienced user to fully enjoy this software.
  • Faster lead conversion.
  • Less time on email creation and edits.
  • Keeping all contacts in order.
What are the marketing and sales goals of the company that wants to choose it? What kind of integration is required?

Act-On Feature Ratings

WYSIWYG email editor
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Event/webinar marketing
10
Dashboards
8
Standard reports
8
Custom reports
8
Customizability
9