Item: Act-On Software
Rating: 8
Author: Tim Lafferty

Use Cases and Deployment Scope

We use Act-On to promote our various products such as events and subscriptions as well as sending out newsletters to customers and prospects. We also have a series of automated emails to people who take out free trials.

Pros and Cons

Easy to set up automated campaigns.
Works well with Salesforce.
Billing is based on unique contacts emailed in a month not by the number of emails sent, which is easier to budget for.
Responsive customer service.

Designing html emails sometimes needs knowledge of html coding otherwise there can be frustrations with things like spacing and fonts.

Return on Investment

Reduced costs compared to our previous automated email marketing platform.

Alternatives Considered

Genius

Act-on is more cost effective; provides better customer service and it is easier to set up automated campaigns. Also Act-On works a little better with Salesforce.

Other Software Used

Salesforce.com, Eventbrite, Cvent Event Management

Likelihood to Recommend

It is perhaps more geared up for marketing communications than customer communications. For example for customers, we want to send them emails even if they don't open them often because they have paid to receive them. But Act-On is inclined to treat them as unengaged and wants to cut them off (because that helps deliverability overall). We are working with them to try to resolve that and improve some deliverability issues that have arisen.

Works very well with Salesforce

Overall Satisfaction with Act-On