Act-On Rocks
Updated November 24, 2015

Act-On Rocks

Greg Pope | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is used by our sales and marketing teams to generate sales interest, capture and nurture leads and to communicate with customers and prospects.
  • Act-On has an outstanding on-boarding team so set up and launch of the system was very easy for us.
  • We love the GoToWebinar and Salesforce integration.
  • Act-On's customer success and support is outstanding.
  • All of our prospecting and marcom emails are sent through Act-On and the open/click visibility is great.
  • The email editor can be a little clunky but they have made some improvements to it recently.
  • We sometimes struggle with email deliverability but I'm not sure that is Act-On's fault.
  • Act-On has allowed us to increase employee efficiency by only putting sales ready prospects in front of our sales team.
  • We've been able to increase the quality of our communications and improve the relevance through better targeting.
  • With Act-On we have much better sales funnel visibility than we used to.
We were happy with Makesbridge but we grew out of it and Act-On provided some added benefits that we (at the time, four years ago) were unable to achieve with Makesbridge.
I think Act-On is well suited to large and small marketing departments that are looking to improve the quality and professionalism of their prospect and customer facing communications. Act-On allows us to get more done in less time.

Act-On Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Event/webinar marketing
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Standard reports
Custom reports
Not Rated
Not Rated
Role-based workflow & approvals
Integration with
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Evaluating Act-On and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Positive Sales Experience with the Vendor
Obviously value and features/benefits were the two most important factors but third was my confidence that they would be able to assist with the set up and implementation. I was blown away by Act-On's onboarding.
I would not change my evaluation and selection process.

Act-On Support

I've never had a bad experience with support. I can get someone on the phone right away and they are always able to help.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
We had an instance of GoToWebinar registrants not showing up in our automated program. We called support and they looked into it but they needed to do some additional research. They called us back to say that the issue was resolved.