Overall Satisfaction with Act-On
Act-On is used across the whole of our business, it is predominantly used to align the marketing and sales teams, but we also utilise the software for client communications and use the platform as part of our inbound marketing service. In terms of our marketing activity, the platform is crucial in terms of executing our current inbound and content marketing strategy and has helped to revolutionise our lead nurturing and management process, while developing and improving our sales funnel execution.
- Lead nurturing
- Marketing list segmentation
- Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
- Speed of unsubscribing contacts
- Email building requires a high understanding of html if you face any issues with design or layout
- Increase in the productivity of the marketing department
- 80% of our leads now comes through inbound channels
We selected Act-On because it provided our organisation with exactly what we wanted in terms of marketing automation. Data-driven insight, an easy to use nature and provided us with the platform to develop a high quality lead nurturing strategy, maximising the results of our content marketing and marketing qualified lead generation strategy.
The platform is best suited to organisations that have a very strong and well executed content marketing strategy, a well engaged audience and a healthy sales pipeline to get the most out of what the platform can offer.