Simply the best
November 28, 2015

Simply the best

Tim Ogle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-on provides transparency to who has clicked on your emails, which without Act-On it's a guessing game, "did the prospect receive the email". The only other option we had was to call the prospect and enquire "did you receive our email?" not professional from my perspective. For us it's allowing us to see what our prospects are looking at so we can then target them specifically.

The platform is being used by all our staff, mind you we are a small 8 member team.
  • CSM support is above and beyond. I have never had support liked this with any product. Regular check ins, answers emails promptly and knowledgeable.
  • Customer support is fantastic. Fast, professional and always willing to go the extra mile.
  • List segmentation is great, simple to use.
  • Customer behaviours are now clear with Act-on.
  • The automated program setup is fantastic. Set and forget.
  • Sorry to say social media is not the best. Room for improvement for sure.
  • I find the site sometimes seems to run slowly.
  • Other CRM's would be nice.
  • We landed a client with 7 days of starting up with Act-on.
  • The ability to know who's engaging, the visitors of your website.
Act-on is the first product we have tried.
I believe Act-on is great for the small to medium business area. You certainly need to be dedicated to understand the product. The university is a fantastic tool so this takes the pressure off, if you're wanting to run before you can walk and think again. I love Act-On, it's a great product with great support all round. Well done Act-On.

Act-On Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
10
Mobile optimization
9
Email deliverability reporting
5
List management
8
Triggered drip sequences
Not Rated
Lead nurturing
8
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
4
Social profile integration
8
Dashboards
7
Standard reports
7
Custom reports
Not Rated
API
8
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Act-On

8 - Admin, production, sales, marketing, social media
  • Email
  • Marketing
  • Website prospecting