Overall Satisfaction with Act-On Software
Act-On is being utilized by Progressive as our principal marketing software directed to our agents. It is used across our agency distribution marketing department. We use Act-On to create our marketing messages and direct them to our agents. It addresses the business problem of how we get our messages out to agents. Act-On is great because it allows us to quickly segment and get our messages to agents quickly if needed. The segmentation is good because we can import lists with demographic and business data allowing us to segment our messages to the right agents.
- Act-On gives us flexibility to create high quality emails because we have the ability to import images and create links to websites or PDFs to increase agent engagement.
- Act-On has a great survey tool that allows me to create survey so that I can quickly gather information from our customer base for our business needs. The data is delivered in spreadsheet format so it can be easily analyzed.
- Act-On gives me the ability to create landing pages, which I can link our agents to more information with by an email. We have the same flexibility to create high-end landing pages.
- Act-On has great engagement reporting of our email sends. I look forward to reviewing the reports with my internal customers to show how the emails have performed from an open and click standpoint.
- I think Act-On could have a better folder system for marketing lists.
- I think Act-On could offer a faster way to clean up lists and images. Right now you have to remove one at a time.
- Act-On could make it easier to pull in personalized data to an email from an extension list. It is a two-step process right now.
- Act-On has a positive impact because our business is constantly changing so having the ability to create a survey and get feedback is critical for us to make the right business decisions.
- Act-On allows us to create positive agent engagement with our agents because we use Act-On to deliver our agent rewards program.
- Act-On is powerful because we can also use it for sending invites and registrations for our live video chats. Act-On interfaces with WebEx so this can be achieved automatically.
Not exactly sure. Because we have been using Act-On for 7+ years and we are so tied into the product, we have not considered using any other software.