Act-On Software Review
March 29, 2025

Act-On Software Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

We use Act-On Software for the following: Email campaigns, form submissions, landing pages, automated programs, lead score follow up. It is used to develop potential leads and use all of their included tools to develop relationships that turn into sales. The product works seamlessly with Salesforce and our team really loves it.

Pros

  • Reporting
  • Lead Scores
  • Email Templates
  • Automated Programs
  • Landing Pages

Cons

  • Suppressing Robo (Spam) Fake Clicks
  • Saving Time for Sales Team to Find Leads
  • Finding Cold Leads based off reporting
  • Ease of Use
It's impacted my work exponentially. If we did not have Act-On Software, I'm not sure how our sales team (and senior management) would survive. It makes my life easier to make reports for the team, and show them concrete stats of what and why these leads are hot or why they are cold.
It's very flexible. The integration with Salesforce, Webex, LinkedIn, Facebook, Google, etc. is crucial for our org. It connects seamlessly and makes my life as a CRM manager that much easier to provide real-time leads to everyone who is asking for them in my org. I could not recommend it more.
The only reason it is not a 10 is because (at least to my knowledge) it does not have a mobile app, and that would be the only thing I wish they had so I could update things on the fly when I am not by a desktop. Everything else is top-notch and I really think any sales org needs it.
Everything is better with Act-On Software. The landing pages, the email editing, the reporting, the campaigns, and the automated programs are just a few things I love more than Constant Contact. It's by far the best ESP out there and any sales company not using it is making a big mistake.

Do you think Act-On Software delivers good value for the price?

Yes

Are you happy with Act-On Software's feature set?

Yes

Did Act-On Software live up to sales and marketing promises?

Yes

Did implementation of Act-On Software go as expected?

Yes

Would you buy Act-On Software again?

Yes

It's well suited for sales organizations that want to have a detailed program that shows the timeline of anything a potential lead has ever done since they were added to your CRM. It's less appropriate for orgs that simply send one blast email a quarter and want quick results on the spot.

Act-On Feature Ratings

9.4
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
5
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Event/webinar marketing
10
9.5
Social sharing and campaigns
10
Social profile integration
9
8.7
Dashboards
9
Standard reports
7
Custom reports
10
8.9
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8
Third-party software integrations
7

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