Act-On Software Powerful Intuitive and Effective Marketing Automation.
March 30, 2025

Act-On Software Powerful Intuitive and Effective Marketing Automation.

Collin Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

My organization has used Act-On for more than 10 years. We use Act-On to communicate with our internal associates, customers, suppliers, and prospects. Many of our customers have limited marketing resources. To help them, we utilize the Marketing Network capabilities to offer email marketing programs. We share personalized content that is relevant to their business. The emails connect directly to their e-commerce site so their customers can purchase what they need. We also offer a variety of behavior-based targeted automated programs that they can use to market to their end customers.

Pros

  • The support team is very responsive and helpful. They communicate well and follow up until an issue is resolved.
  • Act-On is always looking to improve its product and make it worthwhile to more customers. There are so many features!
  • The product is very intuitive. When a new feature is added, it is easy to learn about it and understand how to use it.

Cons

  • The interface has been improved on an ongoing basis. Preparing for new releases so that we are fully up to speed to train our customers on the new changes is challenging when supporting our customers.
  • We would have preferred that the enhancements be fully implemented and the software switched over once completed rather than having gradual rollouts of each feature.
  • There are some limitations to the new composer that require finding workarounds. (i.e., inserting an informational table in an email, editing HTML).
  • Due to the product's ease of use, our team of three sends over 1,200 unique emails, landing pages, forms, etc., each year.
  • We provide email support to over 200 of our top customers, who use the product to generate millions of dollars in sales each year.
  • Our suppliers are clamoring to be included in our programs because of their reach to end customer eyeballs. Delivering targeted messages via automated programs each month has been a key driver in our company's success with our supplier partners.
The ease of using Act-On has allowed us to scale, supporting our customers with a small team of 3. The improved workflows in the Automated Programs feature make building them a breeze, and we have the confidence to know they will execute as needed. The builder has many options to customize automations just as we need them. There is always a solution out there!
We have been able to use so many different features within Act-On, but we feel that we are hardly scratching the surface. In the 10+ years of using Act-On we have been able to utilze FTP, API, Extension Lists to really bring so many different types of personalization and automation to life. It really seems like any idea that our leadership comes up with is easy to achieve in the application.
I think our familiarity with the product makes it hard to truly rate. As a "power user," I know exactly where everything is and how to get the most out of what we need. Our newer customers require some training on it, but for the most part, they are self-sufficient after some early guidance.
We chose Act-On for its ability to support our customers within a single account. The Marketing Network is a huge benefit to our business and the offerings we provide to our customers. In previously working with Hubpsot and Salesforce, we found the support to be lacking - often being referred to a forum or landing page rather than getting hands-on guided help from a knowledgeable person on their team. We LOVE Act-On and the team that they have servicing our account!

Do you think Act-On Software delivers good value for the price?

Yes

Are you happy with Act-On Software's feature set?

Yes

Did Act-On Software live up to sales and marketing promises?

Yes

Did implementation of Act-On Software go as expected?

Yes

Would you buy Act-On Software again?

Yes

We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.

Act-On Feature Ratings

7.9
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Landing pages
6
A/B testing
5
Mobile optimization
9
Email deliverability reporting
9
List management
8
Triggered drip sequences
8
7.8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
6
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
7
9.3
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
8

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