Item: ActiveCampaign
Rating: 10
Author: Chad Carman

Overall Satisfaction with ActiveCampaign

Use Cases and Deployment Scope

ActiveCampaign is used within our marketing department for automated emails, newsletters, call-to-action emails and more. Specifically, it allows us to send conditional content which makes it easier for us to send emails that are specific to each individual and help them along their customer journey. The editor is simple to use so multiple users can create emails that are on-brand.

Pros and Cons

Pros

Targeted email segmentation.
Easy to duplicate previous campaigns.
Quality WYSIWIG editor.

Cons

Difficult to send "one-off" emails.
Reporting is lacking.

Return on Investment

Greatly increased traffic and sales through email
Mobile friendly designs - our emails were being opened by more than 70% mobile or tablet and we didn't know this by our old software
Friendly and helpful customer service staff

Alternatives Considered

Mailchimp and Constant Contact

Mailchimp and Constant Contact may be better suited for small business. Each has their own benefits. ActiveCampaign has the best WYSIWIG builder for their emails of the three. Mailchimp seems to have more integrations than all three. Constant Contact was my least favorite to use to this point. Active Campaign also has some of the best pricing for value.

Other Software Used

Adobe Photoshop, Agorapulse, Asana

Likelihood to Recommend

ActiveCampaign is well suited to "set it and forget it" email automation campaigns. It is geared more for smart email marketing based on conditions, actions, etc., that segment your audience based on interaction. It is not well suited for scenarios where you need to send to one-off lists like an event or other scenarios because of the process involved with manually subscribing or unsubscribing individuals.

ActiveCampaign Feature Ratings

Comments

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ActiveCampaign should be your next email software

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