ActiveCampaign should be your next email software
Updated November 06, 2019

ActiveCampaign should be your next email software

Chad Carman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with ActiveCampaign

ActiveCampaign is used within our marketing department for automated emails, newsletters, call-to-action emails and more. Specifically, it allows us to send conditional content which makes it easier for us to send emails that are specific to each individual and help them along their customer journey. The editor is simple to use so multiple users can create emails that are on-brand.
  • Targeted email segmentation.
  • Easy to duplicate previous campaigns.
  • Quality WYSIWIG editor.
  • Difficult to send "one-off" emails.
  • Reporting is lacking.
  • Greatly increased traffic and sales through email
  • Mobile friendly designs - our emails were being opened by more than 70% mobile or tablet and we didn't know this by our old software
  • Friendly and helpful customer service staff
Mailchimp and Constant Contact may be better suited for small business. Each has their own benefits. ActiveCampaign has the best WYSIWIG builder for their emails of the three. Mailchimp seems to have more integrations than all three. Constant Contact was my least favorite to use to this point. Active Campaign also has some of the best pricing for value.
ActiveCampaign is well suited to "set it and forget it" email automation campaigns. It is geared more for smart email marketing based on conditions, actions, etc., that segment your audience based on interaction. It is not well suited for scenarios where you need to send to one-off lists like an event or other scenarios because of the process involved with manually subscribing or unsubscribing individuals.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports