ActiveCampaign was my best decision.
June 02, 2020

ActiveCampaign was my best decision.

Rafa Labrador | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

In order to manage my leads, I needed a tool to have lists of users, send emails, segment the users, create automation, etc... ActiveCampaign was the solution. Currently, we send a weekly newsletter to more than 500 contacts without issues. Every Monday, all our followers receive it in their inbox.

On the other hand, we have implemented a system in our website to get more leads. Thanks to ActiveCampaign each lead got is introduced in a funnel, an automation, an emails sequence, and created in ActiveCampaign. This sequence is an onboarding process for our leads in order to know us and share our best contents with them.
  • Automations
  • Send massive emails
  • Manage contacts
  • More tests scenarios to check if automations is well done
  • Money is in the list. You should invest in order to get and manage your list.
  • Every client who bought my products previously is in my list thanks to ActiveCampaign.
There are two principal differences, in my own opinion, between Mailchimp and ActiveCampaign.

First, Mailchimp doesn't allow tag contacts. It is a problem when you can create different groups o subgroups of contacts in your main list. It is important to have only one main list, and depending on the campaign and actions, and tag the contacts.

Second, automations. ActiveCampaign has demonstrated that it is powerful when creating automation. It is not easy to implement, but when you learn about that, a new world is opened in front of you.
I have tested and used other email marketing tools, and ActiveCampaign is stronger and more robust than others. If you want to manage your list professionally you should test ActiveCampaign. Also, ActiveCampaign have two pluses: First, you can manage your contacts with tags. Second you can create Automations. Everything you can imagine, can do it with ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated