Item: ActiveCampaign
Rating: 9
Author: Verified User

Overall Satisfaction with ActiveCampaign

Use Cases and Deployment Scope

I use ActiveCampaign for sending weekly emails for my email list and automating online course delivery. I am building my email list with the help of ActiveCampaign and staying in contact with potential customers and with people who have already purchased something from me (either services or digital products, like online courses).

Pros and Cons

Pros

Building email automations that are sent after a purchase has been wonderful and it has been a fairly easy thing to learn how to set up these automations.
Being able to use filters in email automations has also been great. Sometimes I have email content that I only want to send to people who either have or have not done something previously (e.g. have purchased something or not, clicked a certain link or not). ActiveCampaign makes this easy to do.
I also like the ability to easily tag subscribers with additional information on opt-in forms, e.g. which lead magnet they opted in for.

Cons

There may be a learning curve in learning to use all the great functions of ActiveCampaign. So for a non-techy type of person it may take a bit time to familiarize with the functions.

Return on Investment

It has been fairly easy to notice what kind of topics are people interested in (by analyzing the subscriber reactions to different kinds of topics).

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Zapier

Usability

It has been a fairly easy project for me to learn how to use ActiveCampaign and its functions. I also like the automation builder very much. I think it is simple to use and that is one of the most important functions I was looking for in a email service provider.

Support Rating

Whenever I have had a question to ask I have either been able to find the solution from the Help section inside my account or by contacting customer support. I have been satisfied with the help I have gotten. All my questions so far have been answered in a friendly and helpful manner.

Likelihood to Recommend

I can't really think of examples where I would consider it to be less appropriate, especially because I think most of the businesses and solopreneurs should use email marketing, and I consider ActiveCampaign to be a great choice for that. Some scenarios where ActiveCampaign is well suited, in my opinion, are for example service providers who want a simple way to organize email leads (tagging is great) and build connection and trust with them, warm them up for the purchase decision if they aren't ready immediately. And to keep in contact with people who have shown interest in their services or products.

ActiveCampaign Feature Ratings

Comments

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Satisfied Customer of ActiveCampaign - Great for Building Automations

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