Intuitive, simple and effective mail marketing with ActiveCampaign
February 12, 2021

Intuitive, simple and effective mail marketing with ActiveCampaign

Simone Mabellini | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I personally use Active Campaign practically every day for the construction of automatic responders, e-mail sequences and for sending the company newsletter. Active Campaign is built to be very intuitive and easy to use. Over time I have also used other systems and I must say that Active Campaign is the one that has satisfied me the most of all, also in terms of the relationship between price and product quality.
  • Active Campaign is great for managing automatic emails
  • Active Campaign is well built for tag management
  • Active Campaign does not duplicate the number of users if they are subscribed to more than one list, avoiding the increase of costs as happens with other suppliers
  • Providing the landing page function in a reduced form also in the lite plan would be an interesting plus
  • Providing the Custom audience function on Facebook also in the lite plan would be an interesting plus
  • Integrating a webinar feature could be an interesting plus
  • With Active Campaign I manage my newsletters better
  • With Active Campaign I have valuable information on open and click rates
  • With Active Campaign I have achieved a better level of automation of mail communication with my users and customers
In my own experience, I found Active Campaign more intuitive than GetResponse. Additionally, Active Campaign does not duplicate users like GetResponse does when they are subscribed to multiple lists at the same time.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes


I am satisfied with Active Campaign and every day I use it I find new tricks to get the most out of this interesting software. Having a good mail marketing tool is important and Active Campaign helps me a lot in this job.
All the processes in Active Campaign are so intuitive that I didn't need to ask for assistance at the moment, so I give a very good grade, "what is well done reduces the need to ask for assistance" seems to be the motto of Active Campaign.
Active Campaign is so simple that it is also suitable for inexperienced users and for those approaching the world of mail marketing for the first time. Ease of use is one of the reasons why I recommend it gladly.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
Not Rated
API
9
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated