Great Affordable CRM System
July 14, 2021

Great Affordable CRM System

Claire Hunter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use active campaign for my own business and also implement it for clients within my agency.
As a Facebook Ads expert I implement active campaign for clients to manage their leads and sales from their ad campaigns.
I also use Active Campaign to manage our own email marketing.
I find it a lot easier to use than other CRM software and much more user friendly.
This saves a lot of time for myself and our clients.
  • Ease of use
  • CRM capability
  • Ecommerce features
  • I find the referral platform needs improvement. It's difficult to access from Chrome
Mailchimp isn't as user friendly.

Active Campaign has allowed me to use just one tool for CRM purposes

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Running a lot of FB lead ads for my client's Active Campaign and Zapier work brilliantly for managing leads data.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
Not Rated
Standard reports
8
Custom reports
10
API
9
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
6