Perfect solution for a solo-preneur looking to GROW!
July 20, 2021

Perfect solution for a solo-preneur looking to GROW!

Jessie Lucas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

I am a solopreneur and was looking for a simple streamlined way to collect contact information and communicate with my newly growing audience. After looking at many options, ActiveCampaign served the most needs as easily as possible. I don't have an assistant to set everything up for me, so was looking for something that wouldn't take me forever to get going and frustrate me in the process. That is exactly what I found here.
  • I can create custom campaigns quickly.
  • I can see the activity of each contact in a simple snapshot.
  • I can set up easy automations without going down tech rabbit holes.
  • While ActiveCampaign has many campaign templates to choose from, I would like to see more! I don't see any that really are a fit for my brand and don't have the design skills to create one myself.
  • I love the landing pages, however I have had some issues moving the blocks around and keeping spacing even, a little more simplicity here to customize would be great.
  • I seem to have a good handful of contacts that are unconfirmed, maybe this is user error on my end, but I wish there was an easy way a DIY, non-tech person like myself could capture more of these contacts without losing them in the double opt in space.
  • ActiveCampaign has given me a simple, fast, and powerful way to keep my contacts aware when I have offers on the table - they have taken me up on them and paid!
  • ActiveCampaign has allowed me to take new contacts through a very simple on-boarding flow to find out who is truly engaged and ready to take the next steps and possibly buy!
  • ActiveCampaign has allowed me to quickly and easily reach my audience to set appointments for discovery calls, which is where I close the most deals.
In the first formation of my business I used AWeber, and while I liked it, when I restructured it didn't feel like the right fit. I wanted something that felt more streamlined, easy to use (for a DIY, non-techy person like myself) and had more room to grow. I'll put it like this, AWeber felt like Android and ActiveCampaign felt like Apple ;)

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

[ActiveCampaign] is VERY well suited for the small business solo-preneur who is looking to GROW! When I was looking at my other options, they either were too basic, so didn't have room to grow, or they were too complex, meaning I wasn't "there yet" in my business to utilize all the features nor did I have someone with the know-how to set it up for me. ActiveCampaign was a perfect fit, very well suited for where I am and where I want to go. ActiveCampaign would be less appropriate for someone who needs a lot of bells and whistles, like somewhere to host courses and more complex things like that.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
Not Rated
API
9
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated