No Monkey Business: ActiveCampaign Is Better Than Mailchimp
September 06, 2021

No Monkey Business: ActiveCampaign Is Better Than Mailchimp

David Feheley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We have been using ActiveCampaign for over 2 years now. My company originally started email marketing using Mailchimp but after a few years, we outgrew that platform and needed something much more robust but still easy to use. ActiveCampaign is leaps and bounds ahead of Mailchimp in every way; ease of use, automations, customer tagging, list management, reporting, integrations, etc. And we have barely scratched the surface with click funnels and everything else it can do. We use ActiveCampaign to keep in touch with our tens of thousands of fundraising groups and hundreds of thousands of direct-to-consumer contacts. Even with more contacts, ActiveCampaign is still less expensive than Mailchimp was. It has suited our needs incredibly well.
  • Automations
  • Customer tagging
  • Ease of use
  • Reporting
  • More intuitive form creation.
  • More design options in the email editor.
  • Ability to send based on customer time zone.
  • Last year was our best online sales year ever.
  • Fundraising group engagement is up.
  • Customers seem to be receiving our emails more consistently.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is great for sending out email blasts, staying in touch with customers and our fundraising groups. I can quickly and easily tell how effective an email has been in real-time. Deliverability also seems much better than Mailchimp's was. Our emails seem to hit inboxes much more consistently. The ability to tag customers based on their interactions with the email is also awesome.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
8
Mobile optimization
7
Email deliverability reporting
9
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated