Easy to use and affordable
September 06, 2021

Easy to use and affordable

Dylan Miller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

I’ve been an ActiveCampaign user for over a year after making the switch from Mailchimp. The automation aspect has dramatically simplified sending emails out to our contacts and with it being as easy as dragging and dropping, I could never see our company using anything else. Nothing even comes close.
  • I find the automation aspect incredibly easy to understand and use.
  • The customer service is incredibly caring and quick to respond.
  • User friendly interface. Everything is simple to understand.
  • It can get expensive if you have a very large email list.
  • Improves email deliverability leading to more sales.
  • Can easily automate a flow to send contact the right emails based on what actions they took on my site.
ActiveCampaign is a good alternative for anyone looking for a mix between complicated complex tools and cheap options. It’s not too difficult for beginners but also offers everything you could possibly need. There’s no reason to look elsewhere.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a great option for anyone that is looking to easily set up email automations. If you have a very small email list and only plan on using basic functions it may not be a good fit since there’s no free option for people just starting out.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
6
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
7
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10