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Active Campaign is a really good marketing automation tool
September 06, 2021

Active Campaign is a really good marketing automation tool

Caio Ferreira | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use Active Campaign to send emails to our clients and leads all over Brazil. It helps us sell more. The Marketing department uses it and creates emails and automations. We like it very much and it solves our problems and needs. Our leads get the emails we send then in their inbox and it is really important for us.
  • It creates email automation to target my users in the right moment.
  • It deliveries our emails in the lead's inbox.
  • It is easy to use.
  • I think it could be cheaper. It is a bit expansive for my business.
  • It helps me sell twice or more to the same client.
  • It helps me keep my audience engaged.
Yes. It is much better than all of the previous tools that I have used. That is why I am using it right now. Infusion soft was too confusing and hard to use and Mailchimp is too simple for my needs. I do not know how Infusion is nowadays because they have launched a new platform called Keap.

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Active Campaign is well suited for small and medium businesses that sell thru the internet like mine, and need email to keep in touch with their clients. I think it is less appropriate for individuals that are starting their business because of their pricing. I like it and it solves our problems.

ActiveCampaign Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10