Easiest Automations Ever
September 07, 2021

Easiest Automations Ever

TRISH HYATT | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I create and sell online courses for horse people. I use an all-in-one platform but was not happy with their email tagging or deliverability. I use ActiveCampaign for funnel and course automations. Lead nurturing and welcome email sequences. I like the analytics for seeing how people are interacting with my emails.
  • Easy to set up automations.
  • Easy to restart people at a specific point in an automation that has finished when I realize I should add one more email.
  • Love the ability to tag based on what they clicked.
  • ActiveCampaign does a lot of things I'm not using yet. What I am using works well.
  • I've only been seriously using it for marketing for a few months but I'm loving that I can see at a glace which emails are getting opened and change the subject lines to see if that helps.
Price was better with automations and seems like it will do more when I'm ready for it. Better deliverability.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I have not thought of any ways it is less appropriate. It does automations really well.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
10
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated