ActiveCampaign took us to a new level!
September 07, 2021

ActiveCampaign took us to a new level!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign facilitates the sending of our weekly blog and marketing emails. It also is a helpful CRM and helps us track subscribers going through our programs.
  • The customization of its automations
  • The advanced search feature
  • The deals feature
  • Integration with some applications
  • Quicker response time from support
  • More flexibility with campaign creation
  • Streamlined the management of our different customer categories, allowed for new opportunities.
  • Switching to active campaign gives us the ability to customize our messaging to our different types of customers.
  • The only negative impact was the challenge of switching from Mail chimp to active campaign. Creating and transferring segments was a weeks worth of work.
ActiveCampaign is much more robust and customizable

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Sending marketing campaigns to segmented groups and it is great as a CRM.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
7
List management
10
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
5
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
6
Social profile integration
9
Dashboards
8
Standard reports
7
Custom reports
9
API
4
Role-based workflow & approvals
Not Rated
Customizability
5
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated