ActiveCampaign is my go-to solution to teach my clients email marketing
September 07, 2021

ActiveCampaign is my go-to solution to teach my clients email marketing

Timea Ashraf | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign all the time for delivering my lead magnet and onboarding my new members through regular newsletters. I also teach my clients how to use ActiveCampaign and email automation in general. I've integrated it with my registration forms or surveys as well as my website to create a better relationship with my customers.
  • It provides fully customizable embedded sign up forms.
  • It has a great automation tool.
  • It integrates with every other tool that I use.
  • The emails are fully customizable while still having the option to use templates.
  • It does not work well with a phone, is really difficult to use, and some functions don't work at all.
  • You need a pro subscription to access landing pages.
  • Did not find an option to set up notifications if people are moving down in your automation, so sometimes you don't realize that you've made a mistake.
  • It allowed me to build my email list that is exponentially growing.
  • It saves me a lot of time and energy by allowing me to automate things.
  • It allows me to add tags to contacts that came from a 3rd party integration and then later add people with that tag into an automation.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I think ActiveCampaign is an incredible tool for email marketing but as the industry grows, landing pages should be accessible in any plan. Also not being able to use the software properly from a phone is very frustrating especially for business owners who are always on the go like me. However, I love the way it works and integrates with everything, so I love to teach my clients how to use email marketing through ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
10
Custom reports
Not Rated
API
9
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated