Yay, active campaign!
September 07, 2021

Yay, active campaign!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I used Mailchimp for a decade before active campaign and the difference is absolutely massive. I cannot recommend them enough. The integration with my other programs and sites, as well as the tagging abilities is super useful. They also have a fantastic customer support team if you need them which I haven't so far because it's extremely user friendly.
We've been using active campaign for a variety of uses and recommend it to our users as well!
  • Integration
  • Customer support
  • Ease of use
  • Price points
  • Helped me hone in on customer actions
  • Helped me see what emails are being opened, and which aren't doing well
  • Helps me see which customers are purchasing for better marketing.
So much better you can barely compare the two. It's like a completely different and much more automated system.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Well suited for market research and where your customers are coming from, and what they've done as a user.
I especially appreciate being able to use the automations, and see which customers are in which part of the automation, as well as what emails they've actually opened. Its super handy for small businesses and entrepreneurs.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated