ActiveCampaign: Automation made easy so you can work fewer hours
September 07, 2021

ActiveCampaign: Automation made easy so you can work fewer hours

Josephine Stafford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign for email automation when managing leads and new clients. It has been imperative to my customer service and my minimal work hours. It’s amazing that I can tag new users, and they receive emails in a specific order and [are] attuned to where they are at in their specific journey. I can see how engaged users are and therefore what kind of clients they are going to be. It’s absolutely worth the price!
  • Automation
  • Easy email creation
  • Clear dashboard with the ability to customize
  • It does cost a lot based on the amount of users I have, but it’s still worth it!
  • Made it so I can be a stay at home mom but still run a business
  • Enabled my business to still have a high level of service even though COVID forced most things virtual
The custom automation is practically invaluable. It means my clients receive an email newsletter that is tuned to where they are at in their journey. They also receive an email to schedule their appointments and that automation saves back and forth emails and a lot of wasted time. There are also prompts to review [...] which could be better.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign outperforms most email platforms in its automation. The fact that I can have the users' next step be based on their current behavior (opens, clicks) is amazing! It means they don’t get bombarded with emails when they aren’t even opening them, and they can be targeted for products or service upgrades if they show interest.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated