ActiveCampaign was easy to use even for a tech newbie like me
September 07, 2021

ActiveCampaign was easy to use even for a tech newbie like me

Emma Morton-Turner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is the easiest software for creating regular newsletters for the members of my website. I have used a few other companies for my newsletters in the past but they were always clunky, overly confusing and complicated and the designs of the layouts were less than inspiring. It meant that I avoided writing newsletters and that costs a business dearly!

ActiveCampaign has made it easy for me to talk to my members in just 20 minutes. By creating templates for different areas of the business and having clear and easy to create contact lists I can target different people easily, whether it's to share a job alert, new blog post or podcast or to share a new feature they can check out.

It's also been really easy to integrate it with my website so I don't have to lift a finger. I just set up a email sequence and it's done. Total game changer.
  • Easy to save your settings (fonts/colours) so you can use them again if starting a news letter from scratch
  • They are constantly updating the way it works. The addition of the backwards step was very much appreciated
  • You can easily see previous templates and just rewrite the content to save time
  • I like that you can send yourself a test email to see how the layout looks. It's a quick step but has made all the difference
  • There could me more tutorials and help for non tech people.
  • I know my members feel like my newsletters are going out to just them so there's trust
  • I need to set up more regular newsletters to create income from AC
  • I am planning on setting up a funnel when I launch my course next month. That's when it will really come into it's own
I couldn't work out how to use Mailchimp. It took ages, never looked good and I gave up.

Sendinblue was okay but the designs weren't as good as ActiveCampaign.

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I have no tech experience but I found it quite easy to find my way around getting everything set up. There are some more complex areas where I needed to hire someone to do some set ups for me. Perhaps that's my lack of coding knowledge

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
8
Social profile integration
8
Dashboards
5
Standard reports
6
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated