Active Campaign Makes Marketing Easier!
September 08, 2021

Active Campaign Makes Marketing Easier!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Active Campaign is a program we use to create marketing automation, lead generations, landing pages, online forms, and create brand awareness. This program has significantly changed our ease of digital marketing by creating a central location for us to manage, organize, and generate leads. The system itself is incredibly easy to set up, use, and maintain. We highly recommend it!
  • Marketing Automation
  • Lead Generation
  • Landing Page Design
  • Email Campaigns
  • CRM - Contact Storage
  • Program Integration to Propertybase go.
  • Adding a form to the landing pages should have a dropdown to add a form not require you to go back and forth to copy the code.
  • Google Analytics integration should be more clear.
  • lead generation
  • enhanced ROI
  • Simplified lead collection process
We prefer active Campaign over Mailchimp because of its automation systems and landing page abilities.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Active Campaign is well suited for any industry that is seeking to enhance their digital marketing or to create marketing automation to make the ease of their day more simplistic.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
8
Landing pages
9
A/B testing
7
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Dashboards
10
Standard reports
10
Custom reports
7
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated