Great reliable and complete marketing software
September 10, 2021

Great reliable and complete marketing software

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

We currently use ActiveCampaign throughout the whole company. We mainly use it for email marketing strategies, as well as all automated emails that we use on a variety of strategies: launching products, open events registrations, and funnel sales. ActiveCampaign has helped us organize our leads, using lists and tags. It also offers many features that have improved our marketing strategies in this past year, not to mention the great service our account manager has provided by teaching us new methods to improve our sales.
  • Email automation
  • CRM
  • Organizes leads by lists and tags
  • Build landing pages with ease
  • Easy to build emails layouts
  • More options of fonts in the email builder
  • More layout options for forms
  • Improved emails openes
  • Improved emails clicks
  • Helped me to get more leads
I find Active Campaign to be a way more complete resource compared to previous software I have used in the past. It offers so many tools to build the ideal marketing campaign. I love that I can do it all with just one single software. Also, right before Active Campaign, I had many issues with a similar platform that left me in quite a pickle during the launch of an important product. I find ActiveCampaign to be much more reliable. Finally, I have to mention that their customer service is the best. Our account manager is amazing and he is always providing great insights on our account and strategies - definitely a great plus of AC.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I cannot recommend ActiveCampaign enough! It's a complete tool when it comes to marketing strategies. It offers you a great tool for email marketing (easy to build and send), it keeps your contacts organized and also offers extra features such as automated emails, landing pages, forms, CRM - it's very diverse when it comes to options to bring your marketing strategies to life.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated