Overall Satisfaction with ActiveCampaign
We are using ActiveCampaign for both Marketing Automation (i.e. automated educational sequences for existing users) as well as a CRM platform, for managing our Sales pipeline.
- Very simple drag-and-drop template builder/editor
- Robust automation planner
- CRM functionality is sub-par compared to other CRMs
- Reporting is very basic and lacking advanced functionality [for my needs]
- Advanced automations, triggers, and connections between workflows are not working well at all
- [In my experience], the Chatbot is extremely basic and lacking
- Improved our open and click rates on educational emails for existing users by 10-15%
ActiveCampaign has a great price, which makes it very lucrative, compared to other marketing automation platforms.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
No
Did ActiveCampaign live up to sales and marketing promises?
No
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
No