ActiveCampaign for a Non-Profit
Updated September 24, 2021

ActiveCampaign for a Non-Profit

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is used by one person in our department — our backend tech. It's used across just our segment of the organization — the mental health and suicide prevention segment. It does several things for us:

  1. Stores all of our contact information
  2. Segments our contacts based on what workshops they've signed up for
  3. We use it for our sign-up flow – and automation so that people can get reminder emails immediately upon signing up, the day before, the day of, and the day after.
  4. We use the form for our website and on occasion, when a client asks, we supply them with the short code so they can embed it on their website.
  • Timely Customer Support (live chat and they can fix things/review things for you) — this was a big plus when we switched from Mailchimp which offered little support
  • The amount of things that can be integrated into the automations (ie texting)
  • General organization and an easy to use site. Lots of sites are complicated, but ActiveCampaign has a easy-to-navigate website.
  • Random glitches can occur — and ActiveCampaign does not give a heads up about them. We lost several participants to numerous workshops over a month period because there was a glitch with Automations across ActiveCampaign – but there was no communication giving us a heads up about it.
  • IT Desk — I've had issues go unresponded for 2+ weeks. By the time someone got back to me I had just worked around it.
  • I would love to see an option to have people pay via the online forms.
  • Negative: We've had several workshops where participants didn't get entered into the automation do to an error on AC end, and that resulted in a large loss over several workshops.
  • Positive: It's very easy for us to see exactly who is opening our emails, at what time, and where they are. It's helped us when people complain that "they didn't get an email" or that "our system isn't working".
  • Positive: Everything is very simple and organized and it's saved us a lot of time by having all of the information we need in one place.
Mailchimp was good for what I used it for — sending emails and strictly sending emails. ActiveCampaign does a lot more and allows for the majority of the tasks that had to be done manually while using Mailchimp to now be done automatically. I just didn't have the time anymore to do things manually, so we set up ActiveCampaign. Comparing the two — I think ActiveCampaign is great, but for what I needed at that time, Mailchimp was good.

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?


Did ActiveCampaign live up to sales and marketing promises?


Did implementation of ActiveCampaign go as expected?


Would you buy ActiveCampaign again?


I think ActiveCampaign is well suited for an organization with a large amount of information and a lot of processes going on at one time. I wouldn't recommend it for a new business or a small non-profit. When we were just starting out, I used MailChimp and was happy with it, but grew out of it — and am now very happy with AC.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Not Rated
Landing pages
Email deliverability reporting
List management
Automated sales alerts and tasks
Event/webinar marketing
Standard reports
Custom reports