Essential tool for the growing business!
September 10, 2021

Essential tool for the growing business!

Charlotte Wibberley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I've been using ActiveCampaign for years for both my own businesses and for my clients. It really gives an amazing all-around solution not only for contact management but for automation and funneling leads to the right places based on behaviors.

Pros

  • Builds complex funnels to optimise leads
  • Demonstrates functional landing pages to get our products out there
  • Provides detailed contact management and list segmentation

Cons

  • Landing pages - the visual look of these could be improved
  • Forms - again, the look and feel could be brought up to date
  • Automation flow - something more left to right, drag and drop would be more up to date
  • Allowed me to build automated funnels to save time
  • Segmented my contacts so that I know who is where in my pipeline
  • Built some amazing lead gen forms to grow my audience
ActiveCampaign is a great option for the middle range company - it has TONS of functionality, akin to your Infusionsofts, but at a more affordable price range.
I selected Active Campaign as I use Kajabi, Thrivecart, and EverWebinar, and AC integrates really nicely with all of these.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

When I am building Evergreen webinar funnels, I only recommend ActiveCampaign to my clients. Works beautifully with Kajabi for products and sales and again with EverWebinar for the evergreen webinar.
It does however lack the functionality I would expect using custom fields - this could be improved.

ActiveCampaign Feature Ratings

7.6
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
5
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
7
8.0
Calendaring
9
Event/webinar marketing
7
5.0
Social sharing and campaigns
5
Social profile integration
5
7.7
Dashboards
8
Standard reports
7
Custom reports
8
9.0
API
10
Role-based workflow & approvals
9
Customizability
8

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