So much better than I expected!
September 09, 2021

So much better than I expected!

Triana Garrett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign as the primary platform for all of my email marketing -- I design landing pages, monitor lead magnets (love the ability to detail out client funnels), build + nurture my email list, all on ActiveCampaign. Quite literally, since I got ActiveCampaign, I was able to channel most of my marketing through this one platform, as opposed to the several I had to use before.
  • Landing pages -- I know this is a relatively new feature, but this was a selling point for me, and I was not disappointed;
  • Sending emails -- I really like how simple in design/creation (yet formal in appearance) this whole process is.
  • The complexity -- might sound weird, but I *love* how all-inclusive ActiveCampaign is. It was a learning curve for sure, a little overwhelming at first, but after a few incredibly helpful calls with their tech people, I got it down, and life was awesome again.
  • I would like a little more flexibility with the landing pages -- they're great right now, but it's difficult to add a level of creativity that's not within the standard template. It would be great to have some more options for creativity, design, aesthetics.
  • Perhaps this feature exists and I just haven't found it (lol), but it would be cool to be able to create a static email signature.
  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
I was highly disappointed in Mailchimp from the beginning -- it was incredibly limited, complicated, and I was constantly experiencing glitching that resulted in me losing work. MailerLite was good, but eventually, I needed to upgrade, and that's when I started looking into ActiveCampaign. After scrolling through a few reviews and seeing how all-inclusive ActiveCampaign was, I decided to try it, and I have been so impressed.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

As a life coach, I feel like ActiveCampaign was almost designed *for* my line of work. Between landing pages, lead cultivation, and the ability to merge ActiveCampaign with so many other platforms, it makes it so easy for me to draw in and nurture potential clients. Especially the option to track leads, add notes + updates, and such, is so great because there are so many people I need to "keep track of" in the initial client stages.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
Not Rated
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
Not Rated
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated