Overall Satisfaction with ActiveCampaign
ActiveCampaign is used throughout the whole organization for marketing automation, sales administration, and contact relationship management. We are also sending our email campaigns via this application. Thanks to ActiveCampaign we can track all our trial and demo requests from the very first contact until the deal is closed. Also, assign tasks to colleagues related to the sales process is made easy within ActiveCampaign.
- Marketing Automation
- Email Marketing
- Deal management
- Email tracking
- Website tracking
- Good track of potentials and leads
- More personal approach
- Insights on interaction: spending time on the leads that respond and qualify
- Automated lead ranking
The integration of both marketing automation and sales logging (CRM) in ActiveCampaign for a very competitive price makes ActiveCampaign the best option from our point of view. Insightly had very limited marketing automation options and was mainly serving as a CRM, while HubSpot offered a lot of comparable functionality, although was in terms of pricing much more expensive.
Do you think ActiveCampaign delivers good value for the price?
Are you happy with ActiveCampaign's feature set?
Did ActiveCampaign live up to sales and marketing promises?
Did implementation of ActiveCampaign go as expected?
Would you buy ActiveCampaign again?
ActiveCampaign works well for organizations where marketing and sales are closely collaborating. ActiveCampaign offers a wide range of tools to enable marketing and sales teams to execute and extract personalized campaigns, based on (automated) activities by potentials. The more digital channels you're using, the more relevant it becomes to use a tool like ActiveCampaign. We combine communications via web, chat, and email into ActiveCampaign.