ActiveCampaign - all the features I need at a great price!
Updated November 27, 2021

ActiveCampaign - all the features I need at a great price!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign offers seamless integration with my other business platforms and allows me to work smarter, not harder. The various features and functions allow me to create custom workflows, automation, and email series with ease. It is more affordable than other email automation service providers. I love that I can set everything up, schedule, and count on ActiveCampaign to run and help manage my business automation.
  • In depth, multi-step automations
  • Contact Management
  • Integrations with multiple other platforms and Webhooks
  • Better email editor
  • Lower price option with less features
  • More tutorials
  • Saves time by being able to create automated workflows
  • Saves money because it's more affordable than other esp's
  • Offers multiple integrations and webhooks
ActiveCampaign was more affordable and had more features than I needed. In particular, the automation, sequences, and integrations plus the ability for custom webhooks. While I like the other platforms too for various reasons, the automation and webhooks features, integrations, and affordability of ActiveCampaign for what I needed is the main reason why I chose to go with ActiveCampaign.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Google Workspace (formerly G Suite), WordPress, muse.ai
ActiveCampaign is a great email service provider, automation, and contact management platform. It is great for online marketers, bloggers, business owners, website owners to manage their contacts, email lists, automation, and customer service. My favorite features are the automation and the ability to add in custom webhooks. This allows you to integrate other platforms and software with ActiveCampaign to create the custom automation and steps in your marketing funnels easily.

ActiveCampaign Feature Ratings

WYSIWYG email editor
5
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
8
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
7
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
8
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated