Using ActiveCampaign for the French and B2B market
Updated December 02, 2021

Using ActiveCampaign for the French and B2B market

Henri Favier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

We are using ActiveCampaign for the B2B market mainly French market and we implemented both following strategies:
  • inbound recruiting: community generation and activation (through lead generation and marketing automation)
  • implementation of sales strategy for a software - inbound marketing
  • Automations: really easy to understand and implement
  • Landing page and form: template are great and then really easy to use
  • Client services
  • CRM part of the tool could be improved, tracking, task and meeting management
  • Time saving thanks to the automations
  • No separation of sales and marketing teams in the organization
  • Centralization of all marketing actions in AC

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

We are currently using ActiveCampaign to manage all our inbound strategy for our financial software addressing the B2B market.
From the lead generation to the lead nurturing, the tool is really appreciated and cover all our needs.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
5
Mobile optimization
9
Email deliverability reporting
8
List management
7
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
5
Social profile integration
6
Dashboards
3
Standard reports
3
Custom reports
3
API
9
Role-based workflow & approvals
9
Customizability
9