Item: ActiveCampaign
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use ActiveCampaign to send email marketing messages to our followers. Each week we do a live show and the day before we send out reminder emails of the upcoming event and then a final email just before we go live. We also make use of ActiveCampaign to do follow-up funnels for people who subscribe to our list through a lead magnet.

Pros and Cons

Automation & Follow-Up Email Sequences
Customer support is easy to get a hold of and walks you through problems on video
Manage subscribers with Tags and segments
The conditional logic for managing your automations and emails is really good.

I have had no issues so far.

Return on Investment

Added customers to my business
Helps me get people to show up on webinars and livestreams
Segments my customer and subscriber lists

Alternatives Considered

Mailchimp and WordPress

I chose ActiveCampaign based on a recommendation of another user for their follow-up sequences. I prefer ActiveCampaign's interface for setting up automations and the workflow view. It's easy to use.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

WordPress, ClickFunnels, SimpleTexting

Likelihood to Recommend

ActiveCampaign has a very intuitive automation system. I make use of tags to put subscribers into follow-up sequences and funnels. They do a really good job with that. It's also easy to segment different audiences, though it could be a little clearer on setting it up if you're a new user.

I Love ActiveCampaign's Follow Up Sequences Interface & Ease of Use

Software Version

Overall Satisfaction with ActiveCampaign