I Love ActiveCampaign's Follow Up Sequences Interface & Ease of Use
April 28, 2022

I Love ActiveCampaign's Follow Up Sequences Interface & Ease of Use

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to send email marketing messages to our followers. Each week we do a live show and the day before we send out reminder emails of the upcoming event and then a final email just before we go live. We also make use of ActiveCampaign to do follow-up funnels for people who subscribe to our list through a lead magnet.

Pros

  • Automation & Follow-Up Email Sequences
  • Customer support is easy to get a hold of and walks you through problems on video
  • Manage subscribers with Tags and segments
  • The conditional logic for managing your automations and emails is really good.

Cons

  • I have had no issues so far.
  • Added customers to my business
  • Helps me get people to show up on webinars and livestreams
  • Segments my customer and subscriber lists
I chose ActiveCampaign based on a recommendation of another user for their follow-up sequences. I prefer ActiveCampaign's interface for setting up automations and the workflow view. It's easy to use.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign has a very intuitive automation system. I make use of tags to put subscribers into follow-up sequences and funnels. They do a really good job with that. It's also easy to segment different audiences, though it could be a little clearer on setting it up if you're a new user.

ActiveCampaign Feature Ratings

9.1
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
7
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
8.5
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
8.5
Calendaring
9
Event/webinar marketing
8
8.0
Social sharing and campaigns
8
Social profile integration
8
8.7
Dashboards
9
Standard reports
9
Custom reports
8
8.3
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of ActiveCampaign

  1. Home
  2. Marketing Automation Software
  3. ActiveCampaign Reviews
  4. User Review of ActiveCampaign