ActiveCampaign gives HubSpot a run for its money
May 25, 2022
ActiveCampaign gives HubSpot a run for its money
Score 9 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with ActiveCampaign
I use ActiveCampaign to track my contacts and my deals, and to help generate new leads. I started using AC when my business was in a slump, and I needed a powerful solution that would also be affordable. I was immediately impressed with the marketing automation as well as the CRM functionality. I've used HubSpot, and this rivals the capabilities of HubSpot's overpriced (and monstrous) platform.
- Contact management is robust and reliable, and provides all the capabilities I was looking for.
- Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
- Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
- Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
- Design functions are limited and a little confusing. A bit clunky to use.
- Analytics could be more robust. Some reports take a long time to load, and it looks like there's no data to report.
- Since starting with ActiveCampaign, I've seen 18% contact growth
- HubSpot CRM, Nimble and HubSpot Marketing Hub
ActiveCampaign provides more value than the other platforms I've used. Nimble couldn't compete with the functionality or robustness of AC. For the price point I'm at (ActiveCampaign Plus, the lowest paid tier), HubSpot can't compare either. I would be paying hundreds of dollars per month with HubSpot to unlock the features I now have with AC. And in my opinion, AC is just as easy to use, if not easier.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes