Good Features, but Plans are Lacking

We use very few advanced features of Active Campaign. The only advanced feature we regularly use is automations, which were recently removed from our pricing level, forcing us to a higher priced plan. For what we do use it for, the usability is fine, though there are often issues with the email editor that can make laying out emails cumbersome.

Active Campaign is well suited for sending e-mail and setting up automations to deliver items from lead generators. The forms are easy to use, and lists are easy to use with tags. Active Campaign is probably very well suited for a high sales environment. My organization does not heavily use sales funnels or highly customized 1:1 contact communication. Active Campaign has worked well for us even though we are not a high sales environment, however, with the plan restructuring, we lost functionality that now we are forced to pay more for, even though we don't use the other advanced features in the higher plan.