You Should Probably Read this Review
Updated February 19, 2016

You Should Probably Read this Review

Robert Williams | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe analytics across the whole organization. We have a dedicated analytics department that works with individual brands on understanding their data, but everyone has the ability to view their brand's information on their own. The analytics team uses the software to perform both routine and ad hoc analysis of on our brands as requests come in. Routine analysis consists of weekly and monthly reporting. Ad hoc analysis may come in the form of more esoteric questions like, "What is the lifespan of a piece of content as measured by unique visitor engagement?"
  • Analysis Workspace - The ability to manipulate any out-of-the-box report to suit your needs.
  • Report Builder - The ability to pull data from your report suites and send them to an Excel file.
  • Custom Variables - The ability to send string/numerical data that fits your needs. Allows for more custom tracking.
  • It would be nice to have video explanations for what changes are made during the software updates, and why they were made.
  • The Date Range Comparison tool can look extremely cluttered if you use more than one metric.
  • It would be nice to know the exact number of line items there are in a report without having the go to the last paginated page.
  • Adobe Analytics has given us an immense amount of custom tracking. This is invaluable.
From its original namesake (Omniture), the strength of the brand was a big factor. Also the idea of having dedicated support staff 24/7. More visually appealing. More custom tools (Analysis Workspace, Discover, Report Builder).
I think Adobe Analytics is the best tool in the industry right now if you can afford it. It's a well-rounded analytics platform that provides so much customization. It's also very visually tasteful in comparison to other analytics platforms out there. In the case of video analytics, it may make sense to go with a dedicated service like Ooyala or Daily Motion. But in a vacuum, this is the best platform out there by far.