Adobe Analytics: An Expensive Version of Google Analytics
Liz Wade | TrustRadius Reviewer
January 25, 2019

Adobe Analytics: An Expensive Version of Google Analytics

Score 6 out of 10
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Overall Satisfaction with Adobe Analytics

As a small business owner (I am a full-time freelance photographer) whose leads are mostly generated by being found online, I wanted to be able to analyze my web data, since web presence is very important to the growth of my business. I first used Google Analytics and then moved on to Adobe Analytics after several recommendations. It has been a great help in monitoring traffic, but it does come at a cost since Adobe Analytics is not free.
  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
  • I mentioned customer support before as being a 'pro' because it exists, but it is also an area where Adobe Analytics could improve. Support is often slow to respond to inquiries.
  • Adobe Analytics can become very expensive, though this is dependent on your usage.
  • Adobe Analytics is not for beginners. It has a steep learning curve, so if you are a beginner, make sure to get the most out of your money and understand how to use the platform.
  • Having a system to analyze my web data is one of the key components to growing my business since most of my leads are generated online.
  • I now have a much greater understanding of how my website operates in terms of traffic and where I can improve to have a better web presence.
  • Adobe Analytics has also helped me understand the results of online campaigns I've implemented for my business, which has been extremely important as I depend more and more on advertising campaigns.
While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.