Adobe Analytics: An Expensive Version of Google Analytics
January 25, 2019
Adobe Analytics: An Expensive Version of Google Analytics
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
As a small business owner (I am a full-time freelance photographer) whose leads are mostly generated by being found online, I wanted to be able to analyze my web data, since web presence is very important to the growth of my business. I first used Google Analytics and then moved on to Adobe Analytics after several recommendations. It has been a great help in monitoring traffic, but it does come at a cost since Adobe Analytics is not free.
- Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
- Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
- Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
- I mentioned customer support before as being a 'pro' because it exists, but it is also an area where Adobe Analytics could improve. Support is often slow to respond to inquiries.
- Adobe Analytics can become very expensive, though this is dependent on your usage.
- Adobe Analytics is not for beginners. It has a steep learning curve, so if you are a beginner, make sure to get the most out of your money and understand how to use the platform.
- Having a system to analyze my web data is one of the key components to growing my business since most of my leads are generated online.
- I now have a much greater understanding of how my website operates in terms of traffic and where I can improve to have a better web presence.
- Adobe Analytics has also helped me understand the results of online campaigns I've implemented for my business, which has been extremely important as I depend more and more on advertising campaigns.
While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.