Adobe Analytics is very powerful once you get used to it
Tolulope Lawal | TrustRadius Reviewer
March 27, 2019

Adobe Analytics is very powerful once you get used to it

Score 7 out of 10
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Verified User
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Overall Satisfaction with Adobe Analytics

Adobe analytics has been used primarily to analyze the results of marketing campaigns. Most of the marketing campaigns we run are part of co-marketing efforts with partner organizations. Typically, we will run some campaigns on our channels and our partner organizations will run some campaigns on their channels. We utilize Adobe analytics to understand, and ultimately communicate to partner organizations, how effective our campaigns were on their demographics of interest.
  • Adobe analytics displays the results/metrics of campaigns in a manner that is visually appealing and easily comprehensible.
  • Adobe analytics' search function is very robust - advanced search function allows for very criteria.
  • It is very easy to customize the visualization of multiple metrics in a single graph with Adobe Analytics.
  • It is difficult to set up reporting with Adobe Analytics and a decent amount of effort has to be applied to cleaning up reports.
  • There is a huge learning curve to understanding through Adobe Analytics.
  • Adobe analytics has helped my organization run campaigns with high likelihoods of meeting our partner organizations' objectives.
  • Adobe analytics has helped us do a better job of creating and targeting niche segments.
The product closest to Adobe Analytics I have used is Google Analytics. I personally prefer Google Analytics because it is far more robust in many ways. The search functionality in Adobe Analytics, for example, is far more flexible. Moreover, the drag and drop experience Adobe analytics makes sifting through metrics and visualizing them far more intuitive than does Google Analytics.
Adobe Analytics is great for large organizations. It makes sifting through tons of metrics and visualizing a combination of various metrics effortless. It, however, takes a considerable amount of time to develop the familiarity one must have with the tool to make the most of it. In a large organization, an individual, or even several individuals may have the bandwidth to learn the tool, but in a small organization, this may not be the case. A small organization may benefit from a more simple and limited tool.