Adobe Analytics - good custom data tool, but only for experienced users
August 24, 2021
Adobe Analytics - good custom data tool, but only for experienced users

Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Used across our whole organization to track and analyze impressions, page views, etc. across a variety of business websites. We use it for our newsroom media site and our consumer focused sites as well. It is used by the data analytics teams across the organization as well as the SEO teams.
Pros
- Customizable
- Lots of visualization options
- Able to integrate with other tools
Cons
- No easy person to contact to ask ad hoc questions. The community forums are hardly monitored and it is hard to find answers to basic questions online.
- Difficult to update with new needs.
- Integrate with AEM
- Visualization dashboards
- Quite expensive
- Helps us integrate and decrease time it takes to create reporting
- Allows us to track different campaigns and their ROI
I would recommend sticking with Google's stack over Adobe.
Do you think Adobe Analytics delivers good value for the price?
No
Are you happy with Adobe Analytics's feature set?
No
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
No
Would you buy Adobe Analytics again?
No
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