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Adobe Analytics - good custom data tool, but only for experienced users
August 24, 2021

Adobe Analytics - good custom data tool, but only for experienced users

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Used across our whole organization to track and analyze impressions, page views, etc. across a variety of business websites. We use it for our newsroom media site and our consumer focused sites as well. It is used by the data analytics teams across the organization as well as the SEO teams.
  • Customizable
  • Lots of visualization options
  • Able to integrate with other tools
  • No easy person to contact to ask ad hoc questions. The community forums are hardly monitored and it is hard to find answers to basic questions online.
  • Difficult to update with new needs.
  • Integrate with AEM
  • Visualization dashboards
  • Quite expensive
  • Helps us integrate and decrease time it takes to create reporting
  • Allows us to track different campaigns and their ROI
I would recommend sticking with Google's stack over Adobe.

Do you think Adobe Analytics delivers good value for the price?

No

Are you happy with Adobe Analytics's feature set?

No

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

No

Would you buy Adobe Analytics again?

No

Adobe Analytics is good if you have a dedicated team to be able to get into all the details and variety of data points. I would only recommend it if you have a sophisticated IT support team that will work well with the data analytics team.

I do not recommend this tool if you are using a custom integration. My company is using a custom integration and many times the IT teams will retire a data layer or something similar and it can actually break all of our data at once.

All in all, if you are looking for basic data that is easy to understand and pull from and you do not need custom integrations just use Google Analytics and Google Tag Manager. If I could revert my company back to Google, I honestly would. The data [feels] untrustworthy half the time in Adobe due to IT user errors.