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Data, Data, Data
July 29, 2021

Data, Data, Data

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We currently use Adobe Analytics as our primary digital analytics platform across all of our domains for providing digital insight to product/marketing as well as feeding into our wider data warehouse.

We use this to help support product in future development, provide digital insight to the business as well as optimise the current journey for the customer.
  • Adobe Workspace allows us to build easy to consume dashboards/reports for end users.
  • Workspace allows us to allow additional capabilities with our data to drive self service and allow the end user to dig deeper into the data.
  • The flexibility in data capture allows us to fully address business questions.
  • The lack of adding annotation and notes to graphs - makes it harder for the end user to understand dips in data.
  • Live segmentation to really allow the user to create filers on the fly while reporting.
  • The admin console is a bit tedious in how it works and could do with a revamp.
  • Workspace
  • Adobe Launch
  • Custom dimensions
  • Attribution IQ
  • Allowed us to justify the value in our App product which has resulted in growth across the team and offering
  • Now is chosen as tool of choice for any new product or business to help understand performance
  • Identified key pain points in our login journey impacting customer journey that has allowed us to resolve and increase overall engagement
  • Integration with Salesforce has really helped us improve overall marketing effectiveness
I personally feel Adobe currently has the best offering, closely followed by Google Analytics.

Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it comes to real time reporting, something Adobe is lacking.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

No

Would you buy Adobe Analytics again?

Yes

Adobe Analytics works really well for understanding overall digital customer journeys and key drop out points. This allows the analyst to really dig into the data and provide value and insight back to product teams. However, we find it hard internally to drive self serve usage compared to tools like mix panel purely due to how much data is available.
We have also found it works really well for understanding our marketing attribution and the level of customisation you can do here really helps us define it in our own way.