One Of The Leaders In Analytics Solutions!
September 10, 2021

One Of The Leaders In Analytics Solutions!

Marty Idziak | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We implement Adobe Analytics for our clients where we assess that their analytics needs would be best suited by the platform. It often addresses end-to-end challenges in reporting, attribution and helps to solve for gaps in a client's digital transformation. Most often the adoption of Adobe Analytics is company-wide, but the analytics practitioners are the ones in it the most often.
  • Custom reporting
  • Custom dashboards
  • Channel attribution
  • Real time reporting
  • The learning curve can be complex for new users.
  • A lack of out of the box connectors for other platforms.
  • Transactional and e-commerce based metrics can be off at times.
  • Reporting
  • Dashboards
  • Attribution
  • Customer journey identification
  • ROI realization within one year.
  • Strong adoption across the business.
  • Helping to augment existing marketing automation solutions with proper reporting.
Adobe Analytics offers more features and better integration for customers who already have a tech investment in Adobe. You have the ability to see things under one "roof" which is crucial in my view. You don't have to bounce between platforms or export reports to compare. All of your insights and reporting are just a few clicks away.

Do you think Adobe Analytics delivers good value for the price?


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For companies that are new to analytics or already have an investment in Adobe, I feel that Adobe Analytics is a great fit and will enhance their investment with the other platforms. For folks who need more detailed analytics, a BI tool or a CDP might be the answer depending on requirements. The reporting and dashboard elements can be very useful if configured properly.