Item: Adobe Analytics
Rating: 9
Author: Lisa Parshan

Use Cases and Deployment Scope

We are looking for:
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. Always looking for ways to improve our site so that we can get users into our funnel and convert them into custotmers
4. To ensure that our site stays complaint with data privacy

Pros and Cons

measures KPI - and it's easy to interpret and understand
i can easily customize my dashboard to focus on what i need to see at any given time
if i'm running a promotion, i can see real time analytics

i have not used cross-platform analytics yet - next phase
somewhat costly, but i do understand the value
some you tube tutorials were MUCH better than the adobe ones

Most Important Features

Real Time Analytics
Ease of Use
Practical tips and advice for improvement

Return on Investment

in the future, we will be using Adobe Analytics to help us to decide WHERE to spend the most money on our campaigns (because you can cross-platform checks)
it's all about the experience. we need to enhance and improve our visitors journey along the way
GDPR and privacy compliance are now all up to date

Alternatives Considered

Google Analytics

In addition to Adobe Analytics, we also use Google Analytics. But as we've become more well-versed in analysis and reporting, we now understand how they are different tools. Both are needed, and it's important to understand how the data that is generated should be used for customer retention, customer experience and website improvements.

Key Insights

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Would you buy Adobe Analytics again?

Yes

Other Software Used

Adobe Acrobat Reader, WordPress, Elsner Technologies Magento 2 Extensions

Likelihood to Recommend

I thought that Adobe Analytics was just a more expensive version of Google Analytics. But I realized that they're really not the same at all, and in some cases, both are needed. One REPORTS, one ANALYSIZES. and Analysis is super important. So, I really think that there's no comparison to what each tool does. And each is needed when trying to stay ahead of the competition and being self-reflective and willing to change up the UI and UX to keep customers coming back.

A+ for Adobe Analytics

Overall Satisfaction with Adobe Analytics