The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
Overall Satisfaction with Adobe Analytics
Adobe Analytics is my "go to" tool when analysing websites, creating dashboards & undertaking discovery work. We do have other analytics tools available, but Adobe Analytics' Workspace module is generally the starting point. It enables me to quickly drag 'n' drop dimensions and metrics while initially exploring the data. Subsequently, I tend to remain on Adobe Analytics to create any required scheduled dashboards using its selection of tables and visuals. I feel Adobe Analytics better allows me to "analyse" whereas some other tools are more set up for basic "reporting".
Pros
- Usability of its Workspace module
- Ability to crunch large numbers without any sampling issues
- Reliability - very rarely does anything error
Cons
- Certain visual functionality is missing, especially when compared to Excel, e.g. in line graphs
- Looker's dashboards land better with clients due to their improved look 'n' feel
- For less experienced users improved on-page help and tooltips would be appreciated
- If any department requires traffic data, for whatever reason, then Adobe Analytics is there to answer it
- Many decisions are made downstream of my analysis but without the data none of these decisions would be possible
- It's helped instill best practice behaviours in the business which can only result in increased revenues
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Analytics again?
Yes
Adobe Analytics Feature Ratings
Using Adobe Analytics
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Consistent Quick to learn Convenient Feel confident using | Requires technical support Lots to learn |
- Workspace
- Creating visuals from tables
- Seeing all the available dimensions, metrics and segments
- Data Workbench and Data Warehouse (if solely used to Workspace)
- Sometimes understanding why dimensions/metrics/rules are as they are when you don't have admin access
- Sometimes the visuals can be frustrating and limiting when you're used to the flexibility and options of Excel
Yes, but I don't use it
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